Media Relations
Yüzenada brings brands and the media together by using effective content and correct timing. It is of great importance for a brand to be at the right place at the right time so that it can reach the target audience directly and rapidly. By closely monitoring the agenda of Turkey and the world, we not only mediate in helping journalists to reach information first hand, but also ensure that brands convey their messages correctly and effectively.
Value-Added Content Creation and Management
Today, almost all companies create standard content for all needs – from press releases to social media communication. However, only those with up-to-date and original content, in other words, those that “relate to life” and “add value” attract attention.
Closely monitoring the political, social and economic agenda of Turkey and the world as well as the developments in your industry and the trends ranging from science to culture and arts, Yüzenada team benefits from its journalism and communication reflexes to adapt such information to your brand and make your content up-to-date and interesting.
Leadership Communication
Effective leadership communication requires a long-term and decisive approach. With the outputs filtered from experience of long years and a planning that takes stakeholders and target audiences into consideration, companies may perform effective leadership communication. With extensive experience in the area, Yüzenada also provides services in leadership communication.
Crisis Communication and Management
Crisis communication is a need for both corporations and/or individuals. A crisis communication that covers all stakeholders requires a phase of meticulous preparation. To help you convey your messages correctly in a moment of crisis, we are ready to share with you our know-how as well as a crisis communication strategy and road map tailored for your needs.
Internal Communication
Business trends not only change for the benefit of customers, but also require an innovative approach for employees who are sometimes referred to as “internal customers.” As companies reflect their innovative mindset on external customers, employees expect this to be displayed to them first. Yüzenada adopts an approach that is based upon employee expectations and global trends and is ready to share its rich experience with tailor-made suggestions in this area as well.
Sustainability Communication
The world is actually not ours – it is a heritage from former generations and something that we should leave to future beings of all kinds in a “habitable condition”. Today, it is widely accepted that humanity must get out of this environment of chaos that it created with its own hands. If we can’t “sustain” good and beneficial things, resources or activities, we will lack power and impact and it will be “life” that is on the loss. “Sustainability”, which global companies have been intensively discussing and developing strategies & road maps particularly for the last 30 years, is a topic of serious importance in communication. Defining “life” as its number one priority, Yüzenada İletişim team has numerous experiences extending over approximately 20 years in this area and is ready to enthusiastically serve in the communication of all initiatives on sustainability.
Media Training
Spokespeople of brands have important responsibility in healthy communication with media members. To be able to do this, these ambassadors must have a deep understanding of not only corporate information, but also the structure, modus operandi and communication techniques with the media.
We design Yüzenada Modular Training packages based upon the experience and know-how of journalists and communication consultants and adapt such packages in accordance with the needs of your company/brand. Thus, we lay the foundations upon which you may carry out your relationship with the press under the most appropriate conditions.
“Corporate Language?” What is that?
You are a very idealist entrepreneur or a major company with enthusiastic targets. You have important goals and critical spots where you want to touch life. You want to communicate with your companions by using a common language so that they can communicate with your target audience by using your corporate language. But do you really know what your “corporate language” is? And even before that, do you know you need a “corporate language?” Yüzenada is ready to serve corporations that seek answers to these questions.
What about Digital Communication?
We are living in an age in which the world of 0s and 1s sets the trends in almost all areas of life, not only in industry. Communication also gets its share. A digital communication approach to be planned in accordance with the general communication strategy of your brands will help you reach your target audience in the digital world with the most correct messages and at the right time. Yüzenada is ready to serve brands in the digital world as well.
